EASTROC Beverage Group was founded in 1987 as a state-owned company. EASTROC super drink -its most successful energy drink was launched in 1997, ushering in the nascent development period of China’s fledgling functional beverage sector. In 2003, EASTROC Beverage transitioned from a state-owned company to a privately owned enterprise and was taken over by the current chairman Lin Muqin.
Eastroc’s products include energy drinks, non-energy drinks, and packaged drinking water. From 2017 to 2019, the revenue of EASTROC was 2.84 billion yuan (2017), 3.04 billion yuan (2018), and 4.21 billion yuan (2019). Energy drinks were the biggest contributor to revenue, accounting for 96.19%, 94.99%, and 95.11% of the total revenue from 2017 to 2019.