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Absolut Vodka

Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world and is sold in 126 countries.

ABSOLUT VODKA was first launched in New York in 1979. It soon became talk of the town, the US and eventually of the world. But the recipe behind the pure and natural taste of ABSOLUT is actually older than 30 years. So is the 18th century medicine flask found in an antique store in Stockholm that gave inspiration to the iconic ABSOLUT VODKA bottle.

ABSOLUT VODKA is made exclusively from natural ingredients, and unlike other vodkas, it doesn’t contain any added sugar. In fact ABSOLUT is as pure as vodka can be. Still, that purity has a certain taste: Rich, full bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.

In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Bränvin (Absolute Pure Vodka). Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as ABSOLUT. Just as then, ABSOLUT is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way ABSOLUT is made won’t change, neither will the true taste of vodka.

Absolut is one of the world’s best-selling vodka brands. A Swedish institution – its stylish, innovative marketing campaigns are legendary. Famed for its purity, Absolut has been producing quality vodka since 1879.

This vodka is fine for the money. It’s almost tasteless but not quite. A good quality vodka should taste of – absolutely nothing! Yes, vodka should be a solution in water of pure ethanol. Pure ethanol, or 99.99% pure, because for various reasons it’s impossible to have pure ethanol, tastes of nothing. So that leaves the water. 40% alcohol by volume vodka contains 60% water by volume, so any taste comes from the water. The water taste is determined by the salts dissolved in the water. Most folks won’t be able to tell different waters sourced from different locations apart. NB all distilled spirits including vodka are gluten free — so those persons, all apparently female, here praising this brand as ‘gluten free’ are as clueless about vodka as they are about spirits in general.